The three interviewees I chose to contact again were Analia Arias Cwirko, Sina Abbaszadeh, and Jovante Hayes. They all concluded on similar opinions. Each interviewee asked me why the app was only geared towards the student body of UF. Yes, it is a big market that market explains a big part of Gainesville's constant economic stimulation but they all said the app had more potential. They claimed that if this app was opened to the general public that the business conception would be a lot more profitable.
I appreciate their enthusiasm but I feel like the best thing to do is to take a conservative approach for this. I want the this venture concept to incubate within the University. When the time comes, the general public will be able to use it. In my opinion, the app needs trial and error development before we tackle another market.
New Market: A market that is the complete opposite of the UF student body is senior citizens. This market is the opposite of my initial market due to age and financial assets, generally speaking.
`Bids to Benefit' could create value in the senior citizen market by making a service search fun because of the auction atmosphere. Lots of the senior citizens I have been around love making deals. 'Bids to Benefits' gives them the opportunity to feel good about their purchase of a household service. If they don't feel good about the price or review of the bidder, they can decline the bid.
Since I am in St. Petersburg Fl right now, I interviewed my grandparents. They claimed that they liked my idea but they also have a good relationship with their cleaning lady, handyman, and personal trainer. They wouldn't want to disrupt that for a random person. At the end of the interview, they did say they would try it just because it's my business conception but I would have to teach them how to use the app. Also, they mentioned that if they liked the bidder that provided the service on the app, that they would like to build a relationship for familiarity.
Outside of the existing market, I learned that the app can be useful to others besides college students. The interviews with my grandparents also make me want to make a senior citizen friendly page. One that resembles facebook for the profile aspect, while giving projections of the best deals and times like the stock market. My first market choice is definitely the most attractive but eventually, I would like the business to work for both.
Hello Christopher, I feel like you should take it slow and developed the app more. Work out the kinks and get everything right before you launch. All it takes is for your app to crash or not have the right features. It could kill the app before it could really take off. So, I say work on it, test and tune it before you do anything. Better to be safe than sorry.
ReplyDeleteI have the same kind of issue with my app reaching an older market because the older we get the more resistant we get to change and I can't find a good way around that but I have enough other kinks that occupy me enough that I don't have to figure that out right now I think before you try to appeal to a different market you should attract your target first.
ReplyDeleteHey Cayman!
ReplyDeleteYou presented exceptional work with this post; I found it to be incredibly thorough, insightful, and intriguing in regard to the two markets you researched and discussed in this post. Information in both the existing and new market areas were equally comprehensive, which was unique because for most of the other peoples’ posts there was much more information present in the existing market section. Really great work!