What type of hobbies does my customer have? Well since my market segment is the general student population at UF, there is a plethora of hobbies to choose from for my prototypical customer. Just for theoretical purposes, I'll say the gym and studying is their hobby.
What type of car does my client base drive? Again, due to my market segment, there are endless possibilities of what my customers drive. Some could be rich kids from South Florida that drive an Audi or some customers may use the bus for their mode of transportation. I'll put the bar in the middle and say my prototypical customer drives a red 2015 Toyota Camry.
What TV shows do they watch? My customer avatar watches the Netflix series 'Supernatural' and also loves Star Wars.
Do they have children? No, my customer avatar does not have children. The prototypical customer of mine is a college student living on their own that has not started a family yet.
Are they adopted? No, my avatar is not adopted but that doesn't mean lots of college students are not.
What are their favorite books? Their favorite books are the Harry Potter collection. My customer avatar likes to read the books and then watch the movies to critique how precisely the directors followed the books.
Who are their favorite politicians? My customer avatar is a big fan of Bernie Sanders.
How old are they? They are 22.5 years old.
How old do they feel? My customer avatar feels older than 22.5 due to the strenuous study sessions put in at Library West.
What do I have in common with my customer avatar? I am a college student that drives a full-size sedan with the hobbies of going to the gym and studying. This is no coincidence in my opinion because I am in the same position as most students on campus. When I was creating my customer avatar I was thinking of my interviewees but also considering myself as well.
I had trouble thinking of a prototypical customer as I want my app to appeal to all types of people but my prototypical customer ended up being a mixture of me and interviewees as well.I find that I identify with your prototypical customer as well. I love supernatural and star wars as for my car I drive a compact sedan but I also own the complete harry potter collection.
ReplyDeleteHey Cayman!
ReplyDeleteYour post was thorough, informative and even a little entertaining. You did a wonderful job explaining details and intricacies about your customer avatar; your diligence made a reader like me understand your client, and through that your opportunity, all the better. Thank you for listing out each of the questions, it made finding each of the required questions and your responses easy to find. It was interesting to read how you and your avatar are similar; I was so intrigued I wish you wrote more! Overall great job!
Hey Cayman,
ReplyDeletei really liked your post because it was very informative as my classmate above comment. You described your avatar in a phenomenal way, and the fact that youre thinking how your customers behavior would be is great. I really like that you link college students with the idea, and also that students that spend a lot of time at library west feel older